You are so right: higher education has absolutely become a business. There is far more talk about such things as marketing, positioning, and donor relations than curricula, scholarship, and pedagogy. A level playing field at these elite universities will never happen because there is not enough will by the institutions to really make changes that will positively impact access and opportunity for so many deserving students.

Thank you for shining a light on this. We must continue to call out the industry of higher education.